Candia has reinvented milk      
Since 1971, Candia's history has been bound up with that of milk. It all started with the regrouping of the regional milk co-operatives. The birth of Candia then marked the beginning of an unprecedented growth dynamic similar to that created several years earlier with Yoplait, in the Sodiaal Group.

 Without leaving its roots behind or denying its origins, Candia took the consumer milk market into another age. Modernisation of collection, increased production capacities, industrialisation of structures, cutting edge technology, all constituted an initiative which enabled Candia to obtain ISO 9002 certification in 1993.
   
Since 1997, Candia and its manufacturers have been involved in a quality initiative certified by the AFAQ, entitled "The Milk Route". For the first time, it guarantees the quality and traceability of milk, from the farm to the finished product.

At the same time, Candia has adapted to distribution trends. Specialist sales teams ensure optimum brand presence in respect of buying groups as well as in the field.

Always on the alert, the merchandising department is increasing its studies in order to regularly define precise recommendations for produce placement.

In 2000, the new in-store merchandising concept "EOLE" (Evolution de l'Offre de Lait dans l'Espace [Changes in Milk Supply in the EEA]) was awarded the title of "Mètre d'Or" by the French Merchandising Institute.


click on the logo to visit the Milk Route site
In order to satisfy customer expectations even further, Candia has made creativity its battle cry.
There is a Candia Milk for everyone !

The brand is continuing with its marketing strategy which aims to eliminate the banal and this has become its hallmark. The result, a real relationship of trust has been created between Candia and its consumers.

With its continuing policy of innovation developed at the C.R.I.A.G, (Centre de Recherches International André Gaillard [International research centre]), combined with products which are of a quality which complies with international standards, the company, still the market leader, is now exporting its savoir-faire to lots of other countries. Since 1990, Candia has continued to expand internationally by means of European subsidiaries, franchising and exports to the rest of the world.